Grand Teton mountains at sunrise with morning light on the ridgeline

American made goods

Buy better.
Own less.

Honest reviews of American-made gear.

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Gear reviews

Every product tested. Every factory verified.

Leather work boots on a workshop floor

Boots

Heritage and work boots. Red Wing, Thorogood, Whites.

Raw selvedge denim folded on a shelf

Jeans

Selvedge and raw denim from American mills.

Heavyweight flannel shirt hanging on a fence

Flannels

Heavyweight shirts that last 10 seasons.

Waxed canvas jacket hanging on a barn door hook

Jackets

Canvas, waxed, leather. $85 to $900.

Trucker hat resting on a ranch fence post

Hats

Trucker hats and beanies. USA blanks.

Leather wallet and belt on a workshop bench

Accessories

Wallets, belts, knives, blankets.

Split-rail ranch fence with mountains in the background at sunrise

The best stuff is built by people who give a damn.

From the journal

The case for buying American and owning less.

Minimal closet with a few quality garments

Buy less, buy better

Own fewer things that actually last.

Worn leather boot with rich patina close-up

Cost per wear

The only shopping math you need.

American flag in a workshop setting

What “American made” means

FTC rules and who's following them.

Pile of fast fashion clothing

The $12 t-shirt problem

Where the money goes and why it falls apart.